CREATIVE DIRECTOR | DESIGN
IT COSMETICS
Branding, Packaging, Corporate Identity, and Print
Role: Olivier G Duong (Senior Art Director, Lead Designer)
Credit: Jeehyeon Song (Senior Art Director, Lead Designer)
Art directed, conceptualized, designed, and executed print collaterals, packaging (primary and secondary), and advertising campaigns. Led and assisted in growing initial core design group to current art department. Served as a member of the team that brought the fastest growing cosmetic company from QVC to major retail stores. Worked directly with creative directors, marketing team, and copywriters to solve business and design challenges in creating highly innovative work.