Brand Strategy, Product Photography, Advertising, Art Conceptualization, and Print Collateral
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Guillaume Goudet (Designer), David Launay (Production), Stéphane Mounet (Photographer & Photo Retoucher)
Agency: MBCOM (Paris, France)
The Deshoulières Group is today’s leading French porcelain manufacturer, specializing in high-end tableware products. In 2012 I was asked to direct and design Deshoulières’ new 2012 catalogs and prints ads. After conducting extensive research on their competitors, I decided in order to differentiate Deshoulières’ image, I would need to conceptualize a new branding strategy which would associate the brand with art. Deshoulières produces beautiful and unique porcelains, which can be considered art itself, but which wasn’t’ being clearly communicated to the target group. I art-directed and led the design team, working with fashion photographer Stephane Monet and created a book and collection of print ads for Deshoulières to display their product.
IT COSMETICS
Branding, Packaging, Corporate Identity, and Print
Role: Olivier G Duong (Senior Art Director, Lead Designer)
Credit: Jeehyeon Song (Senior Art Director, Lead Designer)
Art directed, conceptualized, designed, and executed print collaterals, packaging (primary and secondary), and advertising campaigns. Led and assisted in growing initial core design group to current art department. Served as a member of the team that brought the fastest growing cosmetic company from QVC to major retail stores. Worked directly with creative directors, marketing team, and copywriters to solve business and design challenges in creating highly innovative work.
Brand Identity, Corporate Stationery, Digital, and Print Collateral
Role: Olivier G Duong (Art Direction, Lead Designer)
Credit: Kim Berlin (Senior Vice President, Creative Director)
Agency: Sterling Brands
Branding Strategy, Print Collateral, Packaging, and E-News Ads.
Role: Olivier G Duong (Lead Designer)
Credits: Carol Varty (Creative Director)
Good Hair Day is known for producing quality hair products with an edge. As GHD was expanding to the United States, in 2008, I took on the responsibility of up-keeping their branding, packaging, web e-blast, and print collateral. In the same year, GHD was awarded the Super Brand Status of 2008/2009. Their products were ubiquitous and could be found at any Sephora store.
My role in this project was to upkeep their branding image in the United States. I was responsible for creating their branding strategy, print collateral, digital advertising, and the new packaging for their new products.
Branding Strategy, Packaging, and Corporate Stationery
Role: Olivier G Duong ( Art Director, Lead Designer)
Credits: Onelia Estudillo (Creative Director)
Print Collateral, and Direct Mail
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Carol Varty (Creative Director)
Brand Strategy, Print Collateral, E-news letters, and E-news ads
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Carol Varty (Creative Director)
The city of West Hollywood is in the heart of the Los Angeles region. It is filled with glamorous and trendy hotels, tourist destinations, must-try restaurants, must-go shopping spots and is home to A-list celebrities. Jason Chen, West Hollywood’s marketing director, was looking to re-brand their city with a fresh identity, in an attempt to promote more tourism for the area. I conceptualized a new image by focusing on using vibrant colors, san serif typeface and imagery to portray the city's unique energy driven by fashion, nightlife, hotels and lifestyle. I re-branded their image using print collateral and other marketing tools from newsletters to e-news ads and poster.
Brand Identity, Packaging, Brand Guidelines, and Corporate Stationery
Role: Olivier G Duong ( Art Director, Lead Designer )
Credits: Valentino Vettori ( Chief Creative and Marketing Officer ) Danielle Ferguson ( Creative Director ) Nichole Faux (Art Director)
Branding Strategy, Identity, and Packaging
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Stéphane Mounet (Photographer & Photo Retoucher)
Joia, which originates from “joie” (French for “joy”) is a jewelry manufacturer, that was searching to refresh their brand identity. Joia was primarily aiming towards presenting itself as young and dynamic. But, their new collection was appropriate for a broader audience than usual; they were aiming to attract a wider group of clients spanning from businesswomen to housewives all the way to women athletes. The new brand voice had to speak of elegance, sophistication and confidence. In order to deliver the best solution, I worked closely with Joia trying to understand their new, broader target audience and anticipate their needs and preferences. I was responsible for the creation of the new branding identity, from print to packaging, which would stir the image towards a truly sophisticated brand experience. The logo I created consists of the letter J and the letter O from “Joia,” which isarranged to form a Joia ring.
Print Collateral
Role: Olivier G Duong (Art Direction, Lead Designer)
Credits: Guillaume Goudet (Designer)
Agency: Agence MBCOM (Paris, France)
Le Théâtre Des Bergeries is a performing art conservatory in the center of Noisy-le-Sec, France. Théâtre des Bergeries has presented a broad spectrum of entertainment since 2000. Every genre imaginableis represented in its year-round schedule, which includes performances in theater, dance, comedy and contemporary circus. The theatre showcases diverse interpretations within each of these categories, and further exemplifies diversity with their variety show and concert performances. I was responsible for creating their 2012 marketing materials. After extensive research of other theaters in Paris, I was able to create new successful print collateral to promote their theatre.
Print Collateral
Role: Olivier G Duong ( Art Director, Lead Designer)
Agency: Agence MBCOM (Paris, France)
Role: Olivier Duong (Lead Designer)
Credit: Chris Groll (Creative Director)
Created packaging brand guidelines for several brand products, including Dora the Explorer, Sponge Bob Square Pants, Teenage Mutant Ninja Turtles, and Peter Rabbit.
(The full brand guideline is available for download upon request)
Role: Olivier Duong (Lead Designer)
I was responsible for designing Quentin Veron Paris Fashion invitation.
Role: Olivier G Duong (Freelance Art Director, Designer)
Credit: Oleg Zeylikovich (AVP) Soo Ja Kim (Art Director)
Unleash girl boss lashes with Maybelline's Volum' Express The Colossal Big Shot Mascara, for fully loaded volume in one coat. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume.
I was responsible for conceptualizing The Colossal Big Shot visual merchandising.
